Southern Calm


Student creates digital ‘story book’ for Southern Clams

Master of Design Enterprise student, Emmellee Rose, worked closely with Southern Clams to raise public awareness of their story and ethos, and their commitment to sustainability over the past 30 years.

The company wanted to attract attention to its responsibilities as caretaker of clam beds in Blueskin Bay, noting its commitments to careful management and research to ensure the resource can benefit of future generations. Emmellee worked with the company to create a brochure and digital ‘storybook’ to educate the public and entice new customers.

The content outlines three key strategies of Southern Clams: harvesting by hand, which has less impact on the environment than mechanical methods; monitoring the water quality in Blueskin Bay; and implementing a rotational harvest method to enhance the health of the clam beds. Also included is a history of Southern Clams, recipes and attractive photography.

The brochure has been a success with 20,000 copies printed and distributed around New Zealand and to Southern Clams’ customers overseas. Another print run of 20,000 copies has since been ordered. The storybook is used for presentations, support material for visiting clients, schools and at meetings with interested parties.