One of our art students has contributed to development of a new marketing brand.
Art student Aicha Wijland carried out her work placement with Dunedin web design firm Firebrand. Aicha worked on a client project to help create a consumer-facing brand for a New Zealand company.
Rebekah McNutt, Marketing Manager at Firebrand, says:
Aicha was a great asset to the team over the two days she was here. Aicha worked on a task creating an icon set for a client of ours who is selling live lobster to China and in order to do so establishing a brand presence there. She was able to use her illustration skills to come up with a fantastic end result in just two days.
Aicha's icons have been used by the company on printed promotional brochures distributed in China, and in social media posts on China's WeChat. They are also likely to be used on a new company website.