- An undergraduate degree or appropriate degree-equivalent practical, professional or scholarly experience.
- You can't enrol in a major that you've already studied at undergraduate level.
- International students will be individually assessed to ensure they meet the entry requirements. Click here for equivalent academic entry requirements by country.
- If English is not your first language, you must provide:
- New Zealand University Entrance OR
- Overall Academic IELTS 6.0 with no individual band score lower than 5.5 (achieved in one test completed in the last two years), OR
- Acceptable alternative evidence of the required IELTS (see here for NZQA proficiency table and here for list of recognised proficiency tests).
If you need to improve your English Language skills, we offer a wide range of English programmes.
You must supply certified copies of proof of identify, academic records and proof of residency (where appropriate).
You will be required to purchase some textbooks during this programme and also cover any costs associated with fieldtrips or the industry project.
You will study
You will complete 120 credits of learning, of which 75 must be at Level 7.
Project Management: Learn about project management terms and concepts, the organisational and environmental context, project initiation, planning, implementation and control, and closure and review.
Event Logistics: Learn about health and safety and risk management, crowd control, food and beverage, audio visual, volunteers, seating, staging and performer management through participating in the logistics coordination of a number of actual events.
Event Planning and Management: Work in a group with an external client to prepare an event plan, and volunteer at other events within the event industry. Evaluating the event will enable you to relate theory to experience.
Event Marketing and Sponsorship: Develop a marketing plan and communication plan, and sponsorship bid proposal and presentation around an event that you have developed. Gain knowledge from working in teams, on case studies, and through a number of guest speakers and lectures. The sponsorship bid proposal and presentation is delivered to a panel of staff and industry, and the practical application of event marketing is integral to this course.
Event Project: Focus on the development, planning and execution of events. Work in groups to deliver an actual event in conjunction with an industry client. You will organise the resources, marketing, finances, human resources and project timelines for the event, and will also learn to evaluate the event’s success. You will prepare a written report including concepts, models, and experiences gained from this experience.
Industry Project: This is an opportunity to balance theory with applied learning in your workplace or host organisation and tailor your studies accordingly to your interest. The project involves a workload of 200 hours, completing a written research project investigating an issue/problem that adds value to the organisation. This industry project will be useful in developing team work, communication and other soft skills/capabilities and in helping establish industry connections post-graduation.
|Compulsory Courses||Level||Course Credits|
|Event Planning and Management||6||15|
|Event Marketing and Sponsorship||7||15|
|Organisational Research Design||7||15|
Your programme of study will generally include lectures and seminars/ tutorials. You will be expected to contribute at least 20 hours per week of your own time in self-directed study to allow for successful completion of the qualification. You will also complete a 200-hour industry project, gaining hands-on experience and developing important industry and business connections.
Further study options
Progress into higher levels of learning and enhance your employment potential with postgraduate study in Event Management.
Student loans and allowances
Student loans and allowances are for domestic students only. For information about student loans and allowances please visit the Studylink website. It is important to apply for your student loan/allowance at the same time as you apply for this programme, due to the length of time Studylink take to process. Loan/allowance applications can be cancelled at any time if you decide to withdraw your programme application or if it is unsuccessful.